No, I didn’t watch Sunday night’s Grammy Awards. And apparently, I’m not alone.
From the Hollywood Reporter:
Sunday’s Bruno Mars-loving Grammy Awards took a dramatic ratings spill, fetching the smallest demo audience in the show’s history.
The telecast, which ran a bloated three-and-a-half hours, was off by 24 percent from 2017 with adjusted numbers. With time zone adjustments taken into account, the telecast averaged 19.8 million viewers and a 5.9 rating among adults 18-49. The second stat marked a low for the show. Among total viewers, that number was down even more than overnight returns from Nielsen Media that it a 12.7 rating among households. It’s the biggest drop for the Grammys since the 2013, the year after the show swelled following the death of Whitney Houston.
Why the disinterest? Well, Ambassador the the United Nations Nikki Haley has an idea:
I have always loved the Grammys but to have artists read the Fire and Fury book killed it. Don’t ruin great music with trash. Some of us love music without the politics thrown in it.
— Nikki Haley (@nikkihaley) January 29, 2018
Apparently, even Hillary Clinton got in on the action, reading an excerpt from the nasty Trump tell-all memoir that has come under fire for inaccuracy and bias. What, exactly, does that have to do with music? Why does every form of entertainment have to get dragged through the political mud?
I’m always curious as to why entertainers are so eager to alienate roughly half their audience by demonstrating contempt for the tens of millions of people who vote differently than they do. You would think they didn’t want Republicans buying their music or going to their concerts. They certainly don’t seem to want them watching their tedious, self-congratulatory awards shows, and, this year, they seem to have gotten their wish.
So congratulations, Grammys! I’ll be sure to not tune in next year, too!