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Politics Ruined the Grammys

No, I didn’t watch Sunday night’s Grammy Awards. And apparently, I’m not alone.

From the Hollywood Reporter:

Sunday’s Bruno Mars-loving Grammy Awards took a dramatic ratings spill, fetching the smallest demo audience in the show’s history.

The telecast, which ran a bloated three-and-a-half hours, was off by 24 percent from 2017 with adjusted numbers. With time zone adjustments taken into account, the telecast averaged 19.8 million viewers and a 5.9 rating among adults 18-49. The second stat marked a low for the show. Among total viewers, that number was down even more than overnight returns from Nielsen Media that it a 12.7 rating among households. It’s the biggest drop for the Grammys since the 2013, the year after the show swelled following the death of Whitney Houston.

Why the disinterest? Well, Ambassador the the United Nations Nikki Haley has an idea:

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Apparently, even Hillary Clinton got in on the action, reading an excerpt from the nasty Trump tell-all memoir that has come under fire for inaccuracy and bias. What, exactly, does that have to do with music? Why does every form of entertainment have to get dragged through the political mud?

I’m always curious as to why entertainers are so eager to alienate roughly half their audience by demonstrating contempt for the tens of millions of people who vote differently than they do. You would think they didn’t want Republicans buying their music or going to their concerts. They certainly don’t seem to want them watching their tedious, self-congratulatory awards shows, and, this year, they seem to have gotten their wish.

So congratulations, Grammys! I’ll be sure to not tune in next year, too!

Jim Bennett

Jim Bennett recently ran for Congress as the first candidate of the newly formed United Utah Party and garnered the largest vote percentage of any third-party congressional candidate in Utah history. A longtime editorial writer and columnist for the Deseret News, he has managed several political campaigns in Utah, and he is currently at work on a biography of his father, former Utah Senator Robert F. Bennett. He and his wife, Laurel, are the parents of five children.

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